Available for new projects

Full-Stack Web & Digital Execution.

End-to-end website builds for small businesses — from brand identity and UI/UX design to backend development, AI integration, payment processing, and full digital marketing launch.

full stack web design e-commerce Shopify custom themes AI integration digital marketing UI/UX small business Node.js Stripe brand identity
Brand Identity Web Development E-Commerce Shopify Specialist Custom Themes AI Integration Stripe Payments Digital Marketing SEO Optimization AI Copywriting Brand Identity Web Development E-Commerce Shopify Specialist Custom Themes AI Integration Stripe Payments Digital Marketing SEO Optimization AI Copywriting

E-Commerce Case Study

Zero to fully operational e-commerce business — a complete digital launch for a USA-based specialty retailer.

This project showcases the complete process of taking a small business from zero online presence to a fully operational, revenue-generating digital storefront. Every component was designed, built, and launched as a cohesive system — not just a pretty website, but a complete business infrastructure.

🎨

Brand Identity & Visual Design

Complete visual identity including logo design, color palette, typography, and brand guidelines — built with the target customer in mind and designed to stand out in a competitive market.

🖥️

Website Design & Development

Clean, modern multi-page e-commerce site deployed on Vercel with a Node.js/Express backend on Railway. Fully mobile responsive and SEO-optimized.

  • Optimized for visual appeal across desktop and mobile
  • Built for e-commerce conversion and user experience
  • Performance-first, fast-loading, and SEO-ready
🛍️

Shopify Custom Theme Development

Migrated the original custom-built website into a fully functional Shopify store with a custom theme built from scratch — preserving the exact design and brand identity while unlocking Shopify's native e-commerce infrastructure.

  • Custom Liquid theme built to match original design
  • Full product catalog, collections & variant setup
  • Shopify Payments & checkout integration
  • Mobile-first, performance-optimized storefront
🖼️

AI-Enhanced Product Photography

All product images edited and enhanced using AI tools — clean professional white-background photos optimized for web display, Google Shopping, and Etsy marketplace listings.

🛒

E-Commerce & Payment Integration

Stripe payment processing with a full product catalog, individual SKU pages, and pricing. Custom freight rate calculator so customers can estimate shipping costs for large items before checkout.

🤖

AI Customer Service Integration

Custom AI-powered chat widget built on the Anthropic Claude API — instant 24/7 answers about products, pricing, sizing, finishes, and shipping, trained on the business's specific knowledge.

📢

Digital Marketing Launch

Complete multi-platform launch executed simultaneously across every major channel.

  • Google Performance Max ad campaign
  • Google Merchant Center product feed & optimization
  • Pinterest ad campaign with custom targeting
  • Microsoft Advertising setup & verification
  • Etsy shop with SEO-optimized listings & tags
  • Social media presence setup
✍️

AI-Assisted Copywriting

Every word on the website, every product listing, every ad — written using AI-assisted workflows optimized for search visibility, customer conversion, and brand voice consistency across all platforms.

A complete small business digital presence — built from the ground up.

Live website, active ad campaigns, approved payment processing, and an AI assistant handling customer inquiries around the clock. This is what a modern small business launch looks like in 2026.

Built With

Vercel Railway Node.js Express Stripe Shopify Liquid Themes Anthropic Claude API Google Ads Google Merchant Center Pinterest Ads Microsoft Advertising Etsy AI Image Editing AI Copywriting

Ready to build something real?

Starting from zero or leveling up an existing presence — I handle the whole thing, end to end.


davidcurtiscreative@gmail.com